Naming Elephants: tag lines, cards, web page and process tools

Context:

  • 2011
  • For Naming Elephants
  • Web site design and brand communication for a non-f0r-profit social enterprise.

Methods & Deliverables:

  • Conversation- and drawing-based development of direction and strategy
  • Idea and concept for web site and communication
  • Design specification web site
  • Creative direction web site
  • Concept, design and production of process tools

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Naming Elephants is a non-for-profit social enterprise which aims to create positive change in individuals, teams, schools and companies. They are a team of highly experienced therapists, teachers and coaches.

Mike Beard, director of Naming Elephants, approached me in 2010 with the wish for me to translate and distill what they do into visuals and words. In a process of conversation and iteration with him and his team at Naming Elephants, I developed together with them different output:
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Naming Elephants Tag Lines

Instead of only one tagline, we developed 15 tag lines which express the variety and flavour of what Naming Elephants does. They appear in turns on the web page and are printed on their business/post cards.
Some of them are:

Naming Elephants
…asks great questions
…is creativity
…embraces the unfamiliar
…is playfully pragmatic
…is inherently optimistic
…has humanity and attitude
…creates possibility
…catalyses positive change
…is about what you can be
…leads with credibility and passion
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Naming Elephants Business Postcards

Post cards using the logo and tag line, for people to pick their favourite.


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Naming Elephants Web Page

A web page to express the attitude of empathy, postitivity and expertise at Naming Elephants.


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Naming Elephants Process Resource

These compound cards are a workshop tool for Mike and his team. Participants receive their puzzle piece and have to complete the elephant in an exercise which called ‘Can you name your elephant?’. Because there are things in us and our lives which are of utmost importance (the elephant) but may not be immediately obvious to us or others. Knowing about these elephants, good and challenging ones, helps :)

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